• The English Premier League has sealed a four-year licensing deal with Sorare, a French-based fantasy game and digital trading marketplace.
• The partnership will allow football fans, especially of the English Premier League, from across the world to build teams and compete for huge rewards.
• Fans can now tap into the NFT experience, enjoying their favourite sport via digital cards.
The English Premier League recently announced a four-year licensing deal with Sorare, a French-based fantasy game and digital trading marketplace. The deal, worth an estimated £120 million (around $150 million) is set to revolutionize how fans of the Premier League experience the sport, as well as providing a whole new way to make money.
Sorare’s platform allows users to collect, buy and trade licensed digital collectibles featuring players from the 20 Premier League clubs. These collectibles are known as non-fungible tokens (NFTs), and are digital assets that are stored on the Ethereum blockchain. Fans can use these NFTs to build teams, compete for rewards and even make money by trading them on the platform.
The partnership with the Premier League also grants Sorare exclusive access to the official logos and player images of the 20 clubs. This allows the platform to create highly realistic digital representations of the players, giving fans the full experience of owning their own Premier League team.
The teams can then be used to compete in Sorare’s fantasy competitions, in which users can win points and rewards based on the performance of their teams. The rewards can range from cash prizes to exclusive NFTs, giving fans the chance to win big.
The licensing deal between the Premier League and Sorare is a major step forward in the world of blockchain-based gaming, and it is sure to revolutionize the way that fans of the sport interact with and experience the Premier League. With this new partnership, football fans from all over the world will now be able to build their own teams, compete for rewards, and even make money from digital collectibles of their favourite teams and players.