What exactly is the Edinburgh City Region Brand?

Extensive international and national market research has been carried out to define the Edinburgh City Region Brand.

The aim is to communicate and build a strong and meaningful identity that accurately encapsulates the unique attributes, values and personality of the Edinburgh City Region.

It is planned for the brand to be used to direct all Edinburgh City Region marketing and communication strategies in key areas such as tourism, signage, investment and talent attraction.

Key to success?

Key to destination and business success is the building and maintaining of robust brand values. With consumer choice leaning to highly branded destinations, it is the brand strategy that will help to determine who is successful in today's competitive business environment.

Everyone can join in, benefit and be a part of the largest and most cohesive ever promotion of Edinburgh and the surrounding areas. Local businesses using the brand can take advantage of our extensive research and development by connecting their business to the Edinburgh City Region Brand.