Edinburgh City region attracts, houses and employs a huge range of people. In turn, we have involved a broad base of the community in the branding project.

The Project Team

The Edinburgh City Region Brand project is a partnership between the public and private sectors.

The public sector partners are The City of Edinburgh Council, VisitScotland Edinburgh Network Office (formerly Edinburgh and Lothians Tourist Board) and Scottish Enterprise Edinburgh and Lothian.

The project is jointly chaired by Councillor Donald Anderson, Councillor - Sport, Tourism & Culture and city businessman Geoff Ball, Executive Chairman, Cala Group Ltd.

Steering Group

The Steering Group is made up of senior representatives of the major sectors within the city region - including local business, finance, higher education, local government, festivals, tourism, voluntary, bio-technology, information technology, retail, creative industries and local enterprise.

Working Group

A Working Group oversees and manages the development, introduction and marketing of the brand through the work of the project manager and project consultants, Interbrand.

As well as the project manager, this group is made up of representatives from The City of Edinburgh Council, VisitScotland Edinburgh Network Office (formerly Edinburgh and Lothians Tourist Board) and Scottish Enterprise Edinburgh and Lothian.