A destination brand for the Edinburgh City Region
It is a competitive world and we can't afford to stand still. We need to build on the Edinburgh City Region's existing successes in attracting visitors, investors and fresh talent. We have to shout even louder to be heard and do more to ensure that we stand out from the crowd.
Extensive international and national market research has been carried out to define the Edinburgh City Region Brand.
A destination brand for Edinburgh City region will really make a difference. Here's how.
It all started in late 2002.
Edinburgh City region attracts, houses and employs a huge range of people. In turn, we have involved a broad base of the community in the branding project.