Edinburgh Inspiring Capital Brand's visual
identity
The visual identity of the Inspiring Capital
Brand stems from the simple idea of inspiration and influence; how
Edinburgh City Region over the years has inspired many people,
from all walks of life, to do great things.
This has been captured not only through the
phrase 'Inspiring Capital', but also through the use of lines as a
graphic device. The
'lines of influence' create a sense of the energy and direction of
the past, present and future ambitions of the city. Residents also
feel these lines gently echo some of the distinctive physical
characteristics of the city region - from the dramatic arches of
the Forth Rail Bridge to the undulations of Arthur's Seat and the
lines of the nation's saltire.
