• Work with Edinburgh Brand
• Case studies of Brand in use
• Brand adopters
• Testimonials about the Brand
• Brand elements
• Why 'Inspiring Capital'?
  • Brand essence
  • Brand pyramid
  • Brand values
  • Brand visual identity
• Edinburgh Brand Guidelines
• Members' Area

• Home
• Using the Brand
• Why 'Inspiring Capital'?
• Brand pyramid

The Brand pyramid

The Edinburgh Inspiring Capital Brand story can be summarised in the following pyramid. This diagram helps to bring together all of the Brand elements into one simple format.

Why not adopt and use the Brand?...

• Registration is free and you'll gain access to our brand materials, logos and imagery.