• Work with Edinburgh Brand
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• Why 'Inspiring Capital'?
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• Why 'Inspiring Capital'?
• Brand essence

Brand essence

The Edinburgh City Region brand essence is 'Inspiring Capital'.

This means that Edinburgh is a dramatic city region, bursting with ideas and life. There is a drama and magical quality to Edinburgh City Region for many people, and it is a place that stimulates the senses and imagination. It is a place of contrasts with a special atmosphere as a result. Its natural beauty and intellectual tradition have been a springboard for invention and creativity. From Edinburgh's Festivals to the telephone, Dolly the sheep to Harry Potter - Edinburgh clearly inspires. That's why inspiration is at the heart of the Edinburgh City Region Brand- 'Edinburgh Inspiring Capital.'

The Brand personality

Underpinning the brand essence, is our brand personality: Edinburgh City Region is a world influencer in science, education, the arts and business, whose stunning physical beauty and magical atmosphere always inspires.