Brand essence
The Edinburgh City Region brand essence is
'Inspiring Capital'.
This means that Edinburgh is
a dramatic city region, bursting with ideas and life. There is
a drama and magical quality to Einburgh City Region for
many people, and it is a place that stimulates the senses and
imagination. It is a place of contrasts with a special atmosphere
as a result. Its natural beauty and intellectual tradition have
been a springboard for invention and creativity. From Edinburgh's
Festivals to the telephone, Dolly the sheep to Harry Potter -
Edinburgh clearly inspires. That's why inspiration is at the heart
of the Edinburgh City Region Brand- 'Edinburgh Inspiring
Capital.'
The Brand personality
Underpinning the brand essence, is our
brand personality: Edinburgh City Region is a world influencer
in science, education, the arts and business, whose stunning
physical beauty and magical atmosphere always inspires.
