Why 'Edinburgh Inspiring Capital'?
Our research with Interbrand led to the creation of
the Edinburgh Inspiring Capital Brand.
Edinburgh Inspiring Capital captures the
essential qualities of the Edinburgh City Region.
- The words used in our branding reflect
Edinburgh’s inspirational influence. We are a strong international
capital city and a world leader in business, science, education and
the arts
- The Brand logo is a visual representation
of Edinburgh City Region
- The Brand's lines of influence represents Edinburgh
City Region’s influence spreading across the world – through the
past, present and future
- The Brand
colour palette is reflective of Edinburgh City Region’s
characteristics; its landscape, architecture,cultural diversity,
warmth, as well as the vibrancy and energy of life in this
Inspiring Capital
- The Brand
typeface brings our communications to life and sets
the tone of our brand; clean, modern and stylish.
