Edinburgh Inspiring Capital's tone of voice
What is tone of voice?
Tone of voice means how we say what we say.
The words we use send signals about us - they show our audience
what we represent as a brand and helps people to understand
what we stand for. The way we talk as a brand is as important as
the way we look.
Why it is important?
The words we use reflect our personality, so
the more consistently we use them the more coherent our brand will
be.
How we use words
Our tone of voice stems directly from our positioning and our
values - they help to guide us in what we write and how we
write it.
Our tone of voice is:
- Imaginative
- Vibrant
- Determined
- Authentic
- Confident.
