Benefits for businesses and investors who adopt the Brand
The Brand has a key role to play for organisations with a direct
interest in city region promotion, but its appeal is wider.
Highlighting the unique qualities of Edinburgh and the city region
enhances the status and recognition of organisations based
here:
- Customers, suppliers, investors and shareholders understand the
unique qualities of Edinburgh and associate these with the city
region’s businesses
- Effective city region promotion attracts a pool of skilled and
educated labour, helping employers to recruit and retain staff
- Awareness of Edinburgh City Region’s high quality of life
encourages key personnel to relocate
- Relocating businesses and inward investors are attracted to
Edinburgh’s strong infrastructure and economy
- As Edinburgh’s reputation grows, existing businesses choose to
expand and develop within the city region.
- Growth in inward investment leads to a critical mass of
businesses in the city region
- Increasing numbers of visitors, events and residents benefit
the local economy and businesses within Edinburgh City
Region.
