CowParade
For Art, For Charity, For Fun
CowParade is not meant to be high art, however. It is first and
foremost a public art exhibit that is accessible to everyone.
Most important, CowParade ultimately benefits charity. At
the conclusion of each event, the cows are herded up and many are
auctioned, with a substantial portion of the proceeds benefiting
charity. Our Chicago auction raised an amazing $3,000,000.00 for
charity, including $1.4 million on-line and $2.1 million at the
live auction assisted by Sotheby's.
The average bid price on the 140 cows was nearly $25,000, with
the top cow, HANDsome, selling for $110,000. The CowParade New York
2000 Charity Auction raised an equally impressive $1,351,000.00
benefiting several New York City charities. The highest winning bid
was $60,000, for Tiffany Cow. The average bid was
$18,257.
Examples of how the CowParade incorporated the Brand:
On the official Edinburgh CowParade brochure.
Find out more on the CowParade website.
