Case study
Edinburgh Principal Hotels Association
The Edinburgh Principal Hotels Association is
a collection of leading three, four and five star hotels and
serviced apartments in Scotland’s capital. We offer online
availability and reservations through our website.
Effective promotion of Edinburgh to tourists
and business travellers is key to our success.
How is Edinburgh Principal Hotels
Association adopting the Edinburgh Inspiring Capital
Brand?
The Edinburgh Inspiring Capital logo appears on our
website which helps to add a sense of place to our own Brand.
We have a joint initiative with Edinburgh
Inspiring Capital and Edinburgh International Conference Centre
(EICC). We dress hotels which are hosting conference
delegates with branded pop-ups stands, similar dressing is used
in the EICC. This ensures visitors experience a cohesive
Edinburgh message from arriving at the airport, to driving through
the city to staying at one of the top hotels.
Our guest facing staff wear branded
lapel pins they greet thousands of international guests each
year. Many hotels display posters which show a beautiful
image of Edinburgh and a famous quote about the city.
How will you develop your relationship
with Edinburgh Inspiring Capital in the future?
We hope to give the logo an enhanced
presence on our new website. We want to persuade more of our
members to take up the Brand and are using Brand materials to
induct hotel staff into the key qualities of the Edinburgh
Inspiring Capital. This will give us and the city unified and
consistent branding.
