Case study
Edinburgh Chamber of Commerce
Edinburgh Chamber of Commerce is a modern
member-led organisation with around 2000 current members. Our aim
is to provide the best professional advice and support in Edinburgh
and the Lothians to businesses at all stages of development.
We have strong relationships with many private
and public sector organisations across the Edinburgh City Region
and see these strong networks as key to our success. We believe
Edinburgh Inspiring Capital offers a consistent vision for the City
Region.
How is Edinburgh Chamber of Commerce
adopting the Edinburgh Inspiring Capital Brand?
The Edinburgh Inspiring Capital Brand’s
quality reinforces our own brand integrity. We used the
Edinburgh Inspiring Capital Brand to strengthen and reinvent our
own brand by using the strapline “Inspiring Connections” and using
Brand images, tone of voice, and colour
palette.
We hold member events to show businesses
across the Edinburgh City Region what the Edinburgh Inspiring
Capital Brand can offer them.
Edinburgh Inspiring Capital materials enhance
our own marketing offer in a number of ways:
- we use Edinburgh Inspiring
Capital pop-up stands at events which show beautiful
images of the City Region
- we use Brand
photography in our magazine which means we do not have to
commission our own images and maintain a consistent look and
feel
- we display Edinburgh
Inspiring Capital brochures in our reception area and give them
to members of the Chamber of Commerce
- we use the Brand
logo on our headed paper and on other promotional material to
reinforce that we are part of a joined up city region
- our website includes a link to the Edinburgh
Inspiring Capital website.
How will you develop your
relationship with Edinburgh Inspiring Capital in the
future?
We will continue to promote the benefits
of Edinburgh Inspiring Capital to our members. We believe creative
use of Edinburgh Inspiring Capital will bring new business and
investors to Edinburgh City Region.
