Economic Resilience
DEMA has been working closely with the Council and partners to
raise the profile of Edinburgh as a location in which to invest and
also to combat the negative press surrounding the impacts of the
global recession on the city's banking industry.
The city is rising to the economic challenges with
a Economic Resilience Plan. While Edinburgh's economy
remains fairly strong by comparison to other areas, redundancy,
loss of business or mounting debts are likely to be an unfortunate
reality for some. Working together, Edinburgh’s support
organisations are taking action to help businesses and individuals
deal with the problems they are facing by making it easier to
access that help.
More information at www.edinburgh.gov.uk/buildingoureconomy
or by contacting buildingoureconomy@edinburgh.gov.uk
The city recently exhibited at MIPIM , the world's premier real
estate expo - Jonathan Guthrie, Strategic Development Partnership
Manager at the Council commented "We've been attending events such
as MIPIM and MAPIC since 2004 and as a way of demonstrating that
Edinburgh is open for business they are hard to beat. Edinburgh's
pulling power continues to be demonstrated by the popularity of our
trade stand. Its thanks to such events that we've managed to
attract interest from international investors such as Henderson
Global and ING, as well as up to 30 hotel chains."
To coincide with MIPIM, a series of articles and adverts ran in a
number of high level business publications including Property Week,
European CEO, New European Economy and World Finance magazines
targeting approximately half a million high level executives
including Chief Executives, Chief Financial Officers and other key
decision makers globally.
The Council Leader, supported by the Head of Economic
Development, Greg Ward recently attend the GlobalCity Forum in Abu
Dhabi, the United Arab Emirates (UAE). The visit providing the
opportunity to develop and foster a number of key relationships in
that region, which is a major source of Foreign Direct Investment
in to the UK.
Other work underway includes the development of an ambassadors
presentation tool which highlights Edinburgh's strengths and key
development zones and the redevelopment of the Invest section of
www.edinburgh-inspiringcapital.com.
Another new initiative is the introduction of a series of
investor receptions which aim to welcome new investors to the city,
inform them about the city's aims and objectives and help them to
create those all important business networks. Finally Capital
Review (the city's quarterly economic bulletin) is set to
evolve into a dynamic inward investment promotional tool under the
new title "Invest Edinburgh" so watch out for the new look edition
due out in August.
For more information contact pam.peters@edinburgh.gov.uk
