Brand collaborating on Edinburgh Festival's DVD
2nd August 2006
Edinburgh Inspiring Capital is collaborating with the 4 main
Edinburgh Festivals – The International Festival, The Fringe, The
International Book Festival and The International Film Festival to
create an electronic press kit aimed at promoting
Edinburgh's festivals around the world.
Filming will take place during this summers’ events with the aim
of capturing the essence of the festivals onto a promotional DVD
which will be compiled over the next few months. Festival
organisers will target journalists, performers, producers and
potential sponsors through the use of the film.
Ailsa Falconer, Edinburgh Inspiring
Capital’s Project Manager said “This is the first time that all of
the Festivals have collaborated on such a project that will
perfectly illustrate the rich diversity of these events in such a
vibrant and imaginative way. “
The film will go on to be used in a
number of ways – tour operators, tourism bodies, news broadcasters,
arts organisations and promotional organisations worldwide are all
due to be informed and wooed by the film that will celebrate the
Inspiring Capital during the festival period.
Edinburgh Inspiring Capital along
other organisations such as VisitScotland, is helping to fund the
£25,000 initiative.
For further information please
contact Ailsa Falconer, Brand Project Manager; Tel: +44
(0)131 529 4443
