Inspirational Fun at Fringe Sunday!

After a rainy and dull start to the annual Fringe Sunday event on the 14 August, the Edinburgh City Region Brand team enjoyed the afternoon sunshine and the fun and frivolity, along with 150,000 others. 

 

At the City of Edinburgh Council tent the Edinburgh City Region Brand project hosted a stall giving out information, balloons and offering people the chance to let the team know what they thought of the new Edinburgh Brand that was launched at the end of May. 

 

The survey carried out aimed to find out how visible the Brand was and where people had seen it since the launch in May.

 

The results of the survey were motivating for the Brand Team with 50% of people surveyed finding the Brand likeable and appealing, 12% finding it highly appealing.

 

26% of people found they were somewhere in the middle neither disliking it nor finding the new Brand that appealing. 

 

With the Festival season in full swing and the Brand being used across the various festivals across the city, Edinburgh in August truly is an inspiration.