Brand Toolkit - Edinburgh City Region Brand

The brand elements described in these guidelines express our positioning in a rich, beautiful and inspiring way. You'll see that there are four main sections: Standard Logotypes, Transparent Logotypes, Graphic Device - The Lines, and Brand Photography.

Each section explains in more detail the brand elements and how to use them consistently across all touch points, whether internal or external. In order to access these, please firstly click here to register.

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In order to get access to the Edinburgh Brand toolkit you will have to register with us. CLICK HERE to register.

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The Edinburgh logotype is the most important element of our visual identity. Within this section you will find the various coloured positive and negative logotypes.

We have created a special transparent version of the Edinburgh logotype for use on photographs.

The visual identity stems from the simple idea of inspiration and influence; how Edinburgh over the years has inspired many people, from all walks of life, to do great things. Within this section you will find the graphic device created to represent this.

Photography is a key part of the Edinburgh brand. Our images are thought provoking, inspiring and contain a sense of drama.

We have developed these guidelines to help you use the Edinburgh brand - to develop compelling and engaging communications, initiatives and events. Please explore them, use them and enjoy them.

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