Introduction to the official Edinburgh City Region website
The new and official Edinburgh City Region
website was launched in February 2008. The website has been
designed to promote Edinburgh City Region as a destination for
talent, trade and tourism. The four sections of the website; LIVE,
INVEST, VISIT and STUDY serve as an introduction to Edinburgh city
region for students, investors, businesses, visitors and
prospective residents. The information on the website is freely
available and can serve a variety of purposes and needs.
Why is the website of use to businesses?
The website is a valuable tool for helping to attracting talent,
trade and tourism to Edinburgh. The website presents a set of
integrated messages in a way that facilitates effective cross
selling between the four key audiences. For example, an individual
considering relocation can find information on not only living in
Edinburgh, but also on employment options (via case studies,
recruitment information and profiles of Edinburgh’s key
industries), transport, educational opportunities, leisure pursuits
and facilities.
The depth and variety of information on offer is considerable.
Key messages about why Edinburgh is a great place to live, work and
play is supported by comprehensive and up to date local
information.
Information contained within the website has applications across
local and global marketplaces.
The website already has the backing of a large number of public and
private sector organisations.
Suggested applications of the website:
- The website serves as an excellent introduction to Edinburgh
and is being used by organisations in the city as a means of
inducting employees who may have relocated or are new to the city
region
- The VISIT section is a useful resource for visitors to the city
– regardless of whether they are here for a vacation or business
trip
- The STUDY section of the website carries a strong message about
why Edinburgh is a great place to begin a career and is a useful
resource for recent graduates who are moving to the city for work.
Tangible information is supported by expert advice - the site
provides access to case studies on recent graduates and immigrants
who have settled in the city, as well as commentary and advice from
recruitment consultants such as Denholm Associates and Graduates
for Growth
- The website is being used by recruitment consultants in
Edinburgh who are placing links to the website on their Edinburgh
job vacancies – helping to encourage and headhunt talent to
relocate to the city by communicating what a great place Edinburgh
is to live
- The website hosts a variety of facts and figures and can be
relied upon as a source of information for articles, press releases
and marketing collateral about Edinburgh
- A DVD about Edinburgh is screened freely on the
website, offering a tantalising glimpse of our beautiful city.
Ideal for prospective employees, visitors, students and
investors.
If you are interested in promoting the website to your audiences
please request the promotional website flyers from
Edinburgh Inspiring Capital.
