Why a brand?
We are ambitious for the Edinburgh City Region. We support the
City of Edinburgh Council’s City Vision that by 2015 we will be the
most successful and sustainable city region in Northern
Europe.
To achieve this, we need to get the message
out about all that the Edinburgh City Region has to offer.
Brands shape perceptions and consumers are
increasingly brand literate. By drawing upon key theories from
destination marketing and branding experts, we have created a Brand
that will help Edinburgh to differentiate itself in an increasingly
crowded market.
The Brand raises the international profile of
Scotland’s capital and the city region by highlighting its unique
qualities to business, investors, visitors and talent. It helps to
align and focus the marketing strategies of partners across the
city region and deliver a united image and messages.
