Destination Edinburgh Marketing Alliance(DEMA)
September 2008 update
The first meeting of the DEMA Project Board chaired by Dave
Anderson, Director of City Development took place on 12 August
2008. The Council has also seconded a Project Director,
Kenneth Wardrop to take the project forward to a launch on 1 April
2009. The Councils lead role and support for the Alliance
represents the Council’s commitment to continued investment in city
promotion and raising the City’s profile.
Building on the work of the Promoting Edinburgh as a Destination
Task Group, and the report prepared by the Communication Group, the
first task in hand is to produce by the autumn a Destination
Promotion Strategy for the City and covering live, invest, visit
and study. This strategy will then inform the best structure
to realise the projects vision for “Edinburgh to be a must visit,
vibrant, authentic, inspiring destination – a bold city of the
future.”
The Edinburgh Inspiring Capital Brand's corporate website and
e-zine will be utilised by the Alliance as a vehicle to
communicate and engage with key stakeholders, and the Project
Director is happy to hear your views on the alliance and city
promotion. Email kenneth.wardrop@edinburgh.gov.uk
