What is DEMA?
The Destination Edinburgh Marketing Alliance (DEMA) Project has
been set up to address:
- the existing fragmented approach
- the need for clarity of common purpose
- the requirement for Leadership - bringing people together and
speaking with one voice
- a definitive Destination Promotion Strategy and,
- the City needs to be capitalising on its assets and the
potential for cross selling messages across the themes of visit,
invest, live & study.
In summary, DEMA will be a powerful new function,
specifically charged with the destination promotion of
Edinburgh. Aiming to ensure the city's reputational currency
is maintained, enhancing our competitive identity and changing
perceptions of the destination across live, invest, visit, study.
This will be achieved by bringing together a coalition of the
city's top talents, creating a committed team of dedicated
professionals, supported by networks of the public and private
sector, providing the critical tools to stand out in a highly
competitive market place with a focus on the customer at its
heart.
An Easy-read Summary has been produced for the Project.
You can view a PDF of this DEMA
summary (opens in a new window).
There is also a standard presentation providing more information
on the project. You can view a PDF of the
DEMA presentation (opens in new window).
