The future of the Brand
We are proud of Edinburgh Inspiring Capital’s successes and look
forward to an even stronger future.
We will build on our achievements to date in
working to attract business, investors, visitors and talent to
Edinburgh City Region. We will continue to build strong
relationships with organisations from the public and private sector
and look forward to continuing support from our partners.
Our key medium term objectives are to:
- cement the Edinburgh Inspiring Capital Brand
at the heart of city region promotion activities
- play our part in the creation of the Destination Edinburgh
Marketing Alliance
- expand private sector engagement and advocacy
of Edinburgh Inspiring Capital
- establish and expand the
official Edinburgh City Region website
- undertake significant promotional activity to
drive traffic to both our websites
- build our contacts database and generate
leads for investment and talent
- elevate Edinburgh’s rank in surveys such as
the GMI City Brand Index and UK Cities Monitor.
Our vision is for Edinburgh City Region to be
world renowned for business, education, science and technology,
tourism and the creative industries.
We hope you will join us in building a strong
future for Edinburgh Inspiring Capital.
