Edinburgh Inspiring Capital Brand Team
The Brand Team leads on and contributes to targeted marketing
strategies across domestic and international markets. This
includes:
- developing a unified message, look and feel
for Edinburgh’s marketing communications
- working with partners to develop marketing
propositions for Edinburgh’s key sectors: financial services,
retail, tourism and science and technology
- developing marketing collaborations with key
partners
- branding national and international
events
- branding the major gateways to Edinburgh
- developing brand collateral
- maintaining and developing the
official Edinburgh City Region website
There are four full time members of staff in
the Brand Team with considerable experience in a number of areas
including project management, advertising and marketing, branding
and PR.
