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Edinburgh Inspiring Capital Steering Group

The Edinburgh Inspiring Capital Steering Group is made up of senior representatives from key sectors of Edinburgh City Region’s economy including business, finance, higher education, local government, festivals, tourism, bio-technology, information technology, retail and local enterprise.

The role of the Steering Group is to provide the strategic context for the work of the Edinburgh Inspiring Capital Brand Team and Working Group. It provides guidance and advice to the Brand Team.

Many members of the Steering Group have led the way with innovative approaches to Brand adoption. Their support for Edinburgh Inspiring Capital ensures Brand visibility and encourages wider uptake by organisations across the Edinburgh City Region.

The Steering Group meets approximately three times a year.

For more information on the steering group members see below.

 

  • Councillor Jenny Dawe, Chair

    Why I support the Brand..

    The Edinburgh City Region is a brilliant place to live in, to work in, to visit and to invest in but we cannot rest on our laurels. The Inspiring Capital Brand builds on our existing success with a cohesive identity to attract more people to visit, work, live and invest in the City Region, thus ensuring future prosperity in an increasingly competitive world. Councillor Dawe is Leader of The City of Edinburgh Council and Chair of the Steering Group.

  • Sinead Guerin

    Why I support the Brand..

    The Brand is an effective tool through which we can communicate and promote key messages about the city region in a unified and collective manner. By consistently reinforcing key messages about the strengths and unique selling points of the city region we can make a greater impact on our audiences. Sinead Guerin is Regional Director for Edinburgh and East Central Scotland for Visit Scotland.

  • Ian Conn

    Why I support the Brand..

    The University of Edinburgh¹s excellent educational opportunities have been inspiring young people from Edinburgh and the world over, for over 400 years. The simple idea behind the Edinburgh Inspiring Capital Brand encapsulates the University's values as well as that of the City. Ian Conn is Director of Communications and Public Affairs for the University of Edinburgh.

  • John Denholm

    Why I support the Brand..

    The Brand itself is a confident, positive statement which provides a strong platform for communication. Anything which promotes a consistent, coherent message about the city and surrounding area to visitors, investors and to people looking to live and work or study here has to be a good thing. But for a brand to really work - for it to be recognised and understood - it has to be adopted consistently and visibly. We’ve got a first-class ‘product’ we can rightly be proud of, so my view is that the more people shouting about it, the better. John Denholm is CEO of Denholm Associates.

  • Deepthi De Silva-Williams

    Why I support the Brand..

    The University of Edinburgh has been intrinsically linked to the City since 1582 and the Inspiring Capital Brand highlights both our values and strengths. It tells stories of inspiration. Innovation. Culture. Tradition. History. And also of the Future - Edinburgh of the 21st Century. Deepthi De Silva-Williams is Marketing Manager for the University of Edinburgh.

  • Gordon Drummond

    Why I support the Brand..

    The Inspiring Capital Brand provides a distinct identity behind which organisations can demonstrate support for Edinburgh. A highly recognisable and adaptable logo reinforces the key objective of attracting people to the city region to live, invest and visit. Gordon Drummond is General Manager of Harvey Nichols.

  • Gill Gray

    Why I support the Brand..

    It is crucial for a city such as Edinburgh to have an all-encompassing approach to marketing – to have its own identity which people can relate to and feel part of. The Inspiring Capital Brand has helped Edinburgh immensely and will continue to do so in years to come as the branding becomes more and more familiar to residents and visitors to the city. Gill Gray was formerly Media and Communications Director at Cala Homes.

  • Jim Inch

    Why I support the Brand..

    In achieving its objectives across the Live, Invest, Visit and Study markets, the Brand will be a major catalyst to achieving the Edinburgh city vision - that by 2015 we will be the most successful and sustainable city region in Northern Europe, delivering the highest quality of life of any UK city while attracting and retaining the people needed to drive its economy forward. Jim Inch is Director of Corporate Services at The City of Edinburgh Council.

  • Richard Jeffrey

    Why I support the Brand..

    The Brand captures the essence of what makes Edinburgh such a great city, and really helps all the different organisations whose job includes promoting Edinburgh to converge on a single message. Richard Jeffrey is President of Edinburgh Chamber of Commerce.

  • David Johnston

    Why I support the Brand..

    The Inspiring Capital Brand provides a bold statement about the City Region, our culture, values and aspirations. It sends out a modern and exciting message to those who we want to live, visit and invest in Edinburgh. In a crowded field of competing cities, our Brand helps ensure Edinburgh's voice is heard loud and clear. David Johnstone is CEO of Edinburgh Airport.

  • Norman Ireland

    Why I support the Brand..

    The Inspiring Capital Brand is an essential promotional tool: it helps to underline the vital links between city and the city region and provides a clear focus for our message that this is an inspiring place to live, to visit and to invest in. Norman Ireland is Special Projects Manager at The City of Edinburgh Council Events Unit.

  • Pete Irvine

    Why I support the Brand..

    Edinburgh is a uniquely special place. From the Enlightenment until now, it has been a city both inspiring and elegant and yet comfortable and conducive to live in and personally. It is crucial that Edinburgh communicates its strengths to the rest of the world. Pete Irvine is CEO of Unique Events.

  • Faith Liddell

    Why I support the Brand..

    The Edinburgh Inspiring Capital Brand encapsulates a sense of a vibrant, creative, connected cultured city, these are qualities that perfectly mesh with Edinburgh’s Festivals own positioning and identity on a regional, national and international level. This is a brand that the festivals can represent and that represents the ambitions of the festivals, supporting Edinburgh’s image as the world’s leading festival city. Faith Liddell is Director of Festivals Edinburgh.

  • Shonaig MacPherson

    Why I support the Brand..

    The Edinburgh Inspiring Capital Brand is a symbolic manner of emphasising the qualities of the city region that ensure that it is a place where people want to live, work, visit, have fun, reflect, discover and find inspiration. These qualities are present as a result of the effective partnerships between the public, private and voluntary sectors. Shonaig MacPherson is President of the British Chamber of Commerce.

  • Barry Shafe

    Why I support the Brand..

    Edinburgh Inspiring Capital inspires all types of organisations to adopt the Brand and be part of forward-looking and successful community. It’s a compelling invitation to the city region to contribute and be part of a bigger picture and share in the attraction of one of the strongest city brand names in the UK and Europe. Barry Shafe is Project Director at Edinburgh Science Triangle.

  • Sue Stuart

    Why I support the Brand..

    The Brand enables all organisations in the city to convey their shared values and aspiration. Having an Edinburgh brand adds to the sense of professionalism and passion for the Edinburgh City Region which is vital in attracting people to live, visit and invest in our area. Sue Stuart is Chief Executive of Edinburgh Convention Bureau.

 

© Edinburgh Brand 2008