Branding best practice
Delivering a successful destination marketing strategy requires
a strategic overview, collaboration by key partners, concentrated
effort, significant investment and committed, enthusiastic
people.
Edinburgh Inspiring Capital is now well
established and is delivering impressive results. The Brand has
extensive domestic, local and international coverage and has aided
the city's inclusion in various global and UK ranking tables.
For more information please view the PDF of our Brand
achievements report (opens in new window). Note, you
may need to download Adobe Reader to view the PDF this
may take a few moments as it is quite a large document.
In particular we have:
- developed a range of communications tools to
engage with organisations across the Edinburgh City Region
- created materials and resources that are
attractive to Brand adopters
- devised actions for Brand adopters that
benefit their business and boost the visibility of Edinburgh
Inspiring Capital
- undertaken a range of joint promotional
activities with Brand adopters.
The team receives regular requests from other
destinations for advice on developing a successful city region
brand, including Belfast, Sheffield, Madrid, Buenos
Aires, Tokyo, Rotterdam, and Cardiff.
We continue to find innovative ways to promote
Edinburgh Inspiring Capital. The Brand increasingly influences:
- how Edinburgh City Region promotes,
represents and shares its culture
- the way the city region showcases
its built and natural environment
- how the city region features in the world's
media
- Edinburgh's relationship with other
cities worldwide.
Edinburgh Inspiring Capital is boosting the
confidence of the Edinburgh City Region and enhancing its
international standing. The city region is increasingly recognised
for its outstanding economy, innovation and quality of life.
