• Work with Edinburgh Brand
• Case studies of Brand in use
• Brand adopters
• Testimonials about the Brand
• Brand elements
• Why 'Inspiring Capital'?
• Edinburgh Brand Guidelines
• Members' Area
• History of the Brand
• Brand benefits
• Brand successes
  • Benefits to brand adopters
  • Benefits for businesses
  • Benefits for residents
  • Benefits for tourism

• Home
• Using the Brand
• Brand benefits
• Benefits for tourism

Benefits of brand adoption for tourism

Highlighting the unique qualities of Edinburgh City Region as a destination for tourists brings greater status and recognition for tourism-related businesses. That’s why many local businesses have worked with us to enhance their marketing communications and offer to tourists.

The Brand also enhances tourism in the city region in the following ways:

• Edinburgh Inspiring Capital positions Edinburgh as a world leader in tourism and the arts
• The Brand team effectively promotes Edinburgh’s unique culture, architecture, attractions, landscape and lifestyle
• Our marketing communications are aligned closely with those of VisitScotland, thus offering a unified and distinctive message for Edinburgh City Region
• The Edinburgh Inspiring Capital Brand evokes confidence and quality. Its authenticity and credibility encourage business and leisure tourists to visit and then return to our Inspiring Capital
• Partnership working with Edinburgh Convention Bureau and the Events Unit reinforces Edinburgh’s position as a destination for conferences and international events.