Benefits of the Brand for residents
The Edinburgh Inspiring Capital Brand has been welcomed into the
hearts and minds of residents and has contributed to a strong sense
of identity and civic pride in Edinburgh City Region.
The Brand is also delivering the following
benefits to the city region’s residents:
- The Brand’s international profile helps
Edinburgh to attract top quality events. Residents can enjoy world
class cultural, sporting and musical highlights all year round
- The Brand supports a variety of world class
events that return to Edinburgh year on year. From Edinburgh’s
Festivals to international sporting events, the Brand contributes
to maintaining and promoting the city vibrancy and quality of
life
- The Brand’s involvement in city dressing and
economic development projects enhances the city’s sense of
place
- The Brand contributes to building a stronger
economy which means better job opportunities, career development
and improved infrastructure for residents.
