Brand benefits
These are just some of the ways the Edinburgh Inspiring Capital
Brand highlights the unique economic, cultural and natural assets
of Scotland’s capital:
- Edinburgh
Inspiring Capital positions Edinburgh as a leading European
capital
- The Brand is now highly visible across the
Edinburgh City Region and has gained national and international
recognition
- A unified message reinforces Edinburgh’s
distinctive character worldwide
- The Brand unites the public, private and
voluntary sectors of the city region into a partnership for the
purpose of city region promotion. This unity delivers synergies,
strength and focus to the city region’s marketing communications,
leading to critical mass and economies of scale
- A strong, distinctive and widely accepted
Brand builds civic pride
- Highlighting the unique qualities of
Edinburgh and the city region enhances the status and recognition
of organisations based here
- The Brand contributes to changing domestic
and international perceptions of the Edinburgh City Region.
