Benefits of brand adoption for tourism
Highlighting the unique qualities of Edinburgh City
Region as a destination for tourists brings greater status and
recognition for tourism-related businesses. That’s why many local
businesses have worked with us to enhance their marketing
communications and offer to tourists.
The Brand also enhances tourism in the city
region in the following ways:
- Edinburgh Inspiring Capital positions
Edinburgh as a world leader in tourism and the arts
- The Brand team effectively promotes
Edinburgh’s unique culture, architecture, attractions, landscape
and lifestyle
- Our marketing communications are aligned
closely with those of VisitScotland, thus offering a unified and
distinctive message for Edinburgh City Region
- The Edinburgh Inspiring Capital Brand evokes
confidence and quality. Its authenticity and credibility encourage
business and leisure tourists to visit and then return to our
Inspiring Capital
- Partnership working with Edinburgh Convention
Bureau and the Events Unit reinforces Edinburgh’s position as a
destination for conferences and international events.
