Destination Edinburgh Marketing Alliance (DEMA) Ltd
Destination Edinburgh Marketing Alliance (DEMA) Ltd is a
public/private body set up to lead and facilitate the promotion of
Edinburgh. DEMA will bring together leading businesses and
organisations to promote the city through fresh co-ordinated
planning and to enhance Edinburgh’s reputation as a place to visit,
invest, live, work and study.
The Destination Edinburgh Marketing Alliance Ltd was established
on 01 April 2009. DEMA Ltd is registered with Companies House
as a company limited by guarantee and guided by its Board of Directors.
DEMA is the custodian of the Edinburgh Inspiring Capital Brand,
this brand and its associated elements will be used in all outward
facing activity.
The national stakeholders – VisitScotland, Scottish Development
International and Scottish Enterprise work closely with us and we
will ensure that our activities complement national promotion
activity.
For more information see the DEMA factsheet (opens
in new window)
