• ABOUT OUR BRAND
• THE STORY OF OUR BRAND
• THE BRAND ESSENCE
• THE BRAND VALUES
• THE BRAND PYRAMID
• THE VISUAL IDENTITY
• BRAND ELEMENTS
• LOGOTYPE
• COLOUR PALETTE
• TYPOGRAPHY
• PHOTOGRAPHY
• GRAPHIC DEVICES
• TONE OF VOICE
• APPLICATION

The Edinburgh City Region Brand is a public private partnership. The public sector partners are the City of Edinburgh Council, Scottish Enterprise Edinburgh and Lothian and VisitScotland Edinburgh Network Office.

We have developed these guidelines to help you use the Edinburgh City Region Brand - when creating and producing materials for your own communications, initiatives and events.

Please explore them, use them and enjoy them. You'll see that there are two main sections: About Our Brand and Brand Elements. You can use the links at the left of your screen to take you straight to what you want to know.

If you have any questions along the way, please e-mail the Brand Team at info@edinburghbrand.com, or call 0131 529 4449.