About the Brand
'Edinburgh Inspiring Capital' was launched in May 2005 as the
official Brand for Edinburgh City Region.
Edinburgh boasts an economically strong and beautifully diverse
city region. Edinburgh is surrounded by Mid, East and West Lothian.
Beyond these are Fife, the Scottish Borders and Forth Valley. Each
area has its distinctive character and good communication and
transport links mean Edinburgh has a strong relationship with the
wider city region.
The role of Edinburgh Inspiring Capital is to
deliver a communications and marketing strategy for Edinburgh City
Region. The Brand Team and our partners are thought leaders in the
promotion of Edinburgh Inspiring Capital.
We lead on and contribute to targeted
marketing strategies across domestic and international markets and
work with organisations across the city region to maximise brand
visibility. Our collective aim is to promote Edinburgh City Region
as a leading destination for visitors, talent, businesses and
investors.
The Edinburgh Inspiring Capital Brand is
managed by a public/private partnership. Our Steering
Group is made up of senior representatives from key
sectors of Edinburgh City Region’s economy.
Our public sector partners are The City of
Edinburgh Council, Scottish
Enterprise East and VisitScotland.
