In this section you will find all the basic information about our brand. There are two sections About our Brand and Brand Elements. To download the guidelines and gain access to the artwork file and brand photography please go to Brand Toolkit.
The Edinburgh City Region Brand is a public private partnership.The public sector partners are the City of Edinburgh Council, Scottish Enterprise Edinburgh and Lothian and VisitScotland Edinburgh Network Office.
Having established and agreed Edinburgh's positioning and values,we now need to bring them to life with a visual and verbal identity. The brand elements described in these guidelines express our positioning in a rich, beautiful and inspiring way. The following pages explain more about the brand elements and how to use them consistently across all media and communications.