Kenneth Wardrop, Head of DEMA
Kenneth Wardrop is an economic development and tourism
professional with twenty five years experience working in Economic
Development. Kenneth took up the post of Head of Destination
Edinburgh Marketing Alliance in May 2008, seconded by the City of
Edinburgh Council to deliver this new city promotion project.
From October 2006 until May 2008 Kenneth was the Interim Head of
Economic Development with the City of Edinburgh Council responsible
for Economic Policy and Strategy, Regeneration, Tourism,
Edinburgh’s Winter Festivals, and Access to Training and
Employment. His experience has primarily been in the
development and implementation of evidenced based economic and
tourism strategy and policy, destination promotion and marketing,
the provision of tourism infrastructure, visitor facilities and
attractions, and the delivery of high profile events previously in
Stirling and district and most recently in the City of
Edinburgh.
Major projects have included Edinburgh’s Winter Festivals
(including Edinburgh’s Hogmanay and Christmas), the
refurbishment of the National Wallace Monument in Stirling, the
redevelopment of the Old Town Jail and Stirling Youth Hostel,
regeneration of Stirling’s old town, the Rob Roy, Trossachs,
Aberfoyle and Breadalbane Visitor Centres in the Loch Lomond
and Trossachs National Park, the 700th Anniversary Celebrations for
the Battle of Stirling Bridge in 1997, and the MTV European
Music Awards 2003. Kenneth is a Director of the Edinburgh
Convention Bureau Limited.
